Concept Exploration

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Creative thinking at play.

We use our understanding of your users’ needs to imagine better futures and better experiences. In this phase, the most implausible ideas can inspire the most innovative solutions.

We use sketches to problem solve. Ideas begin to take shape on paper as we play with form-factors. Free-form sketching allows us to identify challenges and iterate quickly before getting too deep into a solution. By the end of this stage, the product champion will be able to show the design to stakeholders and build excitement, momentum, and buy-in.

Tasks & Activities:
- Idea generation
- Concept development
- Refined/precise sketching
- Thumbnail sketching
- Detailed colour renderings
- Marketing and branding support

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