At the heart of many truly innovative products is a key new technology. The fundamental challenge for industrial R&D is to unlock the underlying product potential of these new technologies. These programs are risky endeavors requiring careful methodology and thorough application diligence. Only once application performance is demonstrated in a real world environment and a product strategy established should the transition to development be made. With this approach, new technology can be successfully moved through R&D and efficiently incorporated into great products that result in maximum return on investment.