Research Strategy

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Our research capability allows our designers and engineers to look at both the manufacturer's capabilities and the end user's needs and requirements. Understanding client's core competencies and manufacturing preferences decreases time to market. Understanding all the users in contact with the product from service repair to end user makes the product more desirable. We utilize multiple approaches from video ethnography, site visits, user interviews and observation.

Our capabilities in Research Strategy include:
Immersion and experience
Market analysis
Analogous and competitive analysis
Design audits
Reverse engineering
Product trend mapping
Use scenario analysis
Brand identity mapping
Input validation

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